In Netflix’s Ugly Delicious in 2018, David Chang visited Masakichi, a yakitori restaurant in Tokyo. The charismatic chef in New York learned how to grill yakitori and the episode was highly received. As more visitors from abroad enjoy yakitori at a restaurant that specializes in the dish or izakaya (Japanese-style pub),
yakitori ranks third following sushi and sashimi in “My favorite Japanese cuisine,” a questionnaire conducted in China, Hong Kong, Taiwan, South Korea, the United States, France, and Italy (according to a report issued by JETRO in 2013). Of course, Japanese people love yakitori as well.